![]() ![]() Stay close to your customers and keep your brand top of mind. It is important for a brand to assert its values and stay appropriately visible. While it may be necessary to trim marketing budgets because of economic headwinds, brands should never go dark. Be visibleĪmplifying and advancing your company’s message are core functions of marketing. It’s not a matter of if there’s a crisis, but when, and you’ll want to ready. ![]() Do yourself a favor: embed risk management into the marketing function to monitor, train and plan for potential headwinds. Be preparedĪfter an unprecedented couple of years – from the global Covid-19 pandemic and now monkeypox to rising inflation and a polarizing political environment – one thing that remains certain is that we will continue to face crises. Marketers must be ready to pivot strategies, plans and tactics. And as more and more people want brands to align with their values, being purpose-driven is a huge differentiator for companies. Anchoring your brand to a philosophy also helps build trust with consumers. Be purposefulĪ company’s purpose should drive everything it does and gives your marketing strategy greater meaning and motivation beyond strictly maximizing shareholder value. Take a course, attend lectures, and keep up with the latest news and trends. Marketers need to know their audiences and the best ways to reach them. Peoples’ needs and wants are rapidly evolving. With two-dozen new and emerging technologies headed our way, it’s critical we understand the new data-driven capabilities shaping the future of marketing. We may not be returning to a classroom, but we should all be students. Here are five reminders that will help marketers succeed and make the most of the rest of 2022: Be educated – learn, learn, learn ![]() After all, being reactionary means you’re already too late. From the rush of technology – think metaverse and Web3 – to the shifting geopolitical landscape, there are a multitude of forces that require our attention and action.Īs marketers, staying ahead of the game requires a strong foundation and each of us can benefit from going “back-to-school” to reinforce fundamentals, reassess priorities and reaffirm purpose as we navigate a fast-paced environment. The change of season and a fast-evolving landscape remind us that the only constant is change. ![]()
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